Bill Hinderman


Hey, gang.

I’m Bill.

I am a product and engineering leader with a focused experimentation and conversion optimization background and a taste for analytics-driven MVP delivery. I’m the Chief Technology Officer at Direct by Vaystays, an operations, customer experience, and distribution software platform for professional vacation rental management companies.

I’ve led engineering efforts within optimization and experimentation at Vaystays, Raise Marketplace, Expedia Inc., and Orbitz Worldwide. The teams I have built and I are responsible for creating both the framework for, and the mindset around lightweight A/B experimentation within these companies’ eCommerce experiences. I have a proven record of building A/B testing development practices from the ground up, focusing on experimenting and optimizing across all product verticals while simultaneously accelerating and training specific product teams to do the same.

I’m also the author of Building Responsive Data Visualization for the Web, a book on the processes of building code-driven data visualization upon the principles of responsive web design.

I fly to different cities as often as I can to talk about the future of web development, data visualization, and cross-platform design.

Let’s be BFFs.